Far West

Friday, 27th June 2008 to Saturday, 30th August 2008, 00:00 to 00:00

Sat 28 June – Sun 31 Aug

Far West

Xu Bing, David Blandy, Liu Ding, Cao Fei, Pierre Huyghe & Phillipe Parreno, Unmask Group, Gunilla Klingberg, Surasi Kusolwong, Michael Lin, Yoko Ono, Maverick Press, SOI Project, Seven Samurai, Janek Simon and Support Stucture.

Far West is an experimental project that will transform Arnolfini from an arts venue into a distinctive ‘concept store’, that explores the shifting of the economic centre of the world to the East. The Far West concept store will provide customers with the experience of interacting with, producing, and then purchasing, a selection of specially branded products, designed by artists or inspired by artists’ projects from ornaments to music, comics, food, toys, and artworks. In the process, customers will gain an insight into the nature of economy, cultural hegemony, the history of certain products, and the marketing potential of regional identities.

The project includes context-led participation projects, off-site presentations, discussion forums, live art, literature and film. www.farwest.cn

The design of the store will be produced in collaboration with London-based architects Markus Miessen & Ralf Pflugfelder.

Far West will be the first in the CONCEPT STORE series of projects at Arnolfini exploring the interlinked notions of marketing, design, and experience economy.

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